Passionate, ambitious, instinctive: against everybody's advice, Philippe Charriol created his own company in 1983. He was 40 years old at the time. Twenty-four years later, Charriol is a successful world-renowned brand. Ambitious, self-confident, provocative by nature and a connoisseur of fine arts and motor-racing, this Marseille-born entrepreneur was perfectly acquainted with the luxury world and consumer expectations. This enabled him to anticipate the explosion that was to be witnessed on these markets by all players in the luxury trade.